"pop music contrived and marketed to appeal to pre-teens"."the classic bubblegum era from 1967–1972".The 2001 book Bubblegum Music Is the Naked Truth rules out teen pop or boy bands as inherently bubblegum and defines the term as: Occasionally invoked as a pejorative, the "bubblegum" descriptor has several different applications. During the 1970s, the original bubblegum sound was a formative influence on punk rock, new wave, and melodic metal. Commentators often debate the scope of the genre and have variously argued for the exclusion or inclusion of dance-pop, disco, teen pop, boy bands, and especially the Monkees. Most bubblegum acts were one-hit wonders (notable exceptions included the Partridge Family and Tommy Roe) and the sound remained a significant commercial force until the early 1970s. And at the time we used to be chewing bubblegum, and my partner and I used to look at it and laugh and say, 'Ah, this is like bubblegum music'." The term was then popularized by their boss, Buddah Records label executive Neil Bogart. Producers Jerry Kasenetz and Jeffry Katz claimed credit for coining "bubblegum", saying that when they discussed their target audience, they decided it was "teenagers, the young kids.
BUBBLE GUM SERIES
The Archies' 1969 hit " Sugar, Sugar" was a representative example that led to cartoon rock, a short-lived trend of Saturday-morning cartoon series that heavily featured pop rock songs in the bubblegum vein. The term also refers to a pop subgenre, originating in the United States in the late 1960s, that evolved from garage rock, novelty songs, and the Brill Building sound, and which was also defined by its target demographic of preteens and young teenagers. Bubblegum (also called bubblegum pop) is pop music in a catchy and upbeat style that is considered disposable, contrived, or marketed for children and adolescents.